Facebook started down the Skhype path last week by selling BusinessWeek on the "scoop" that it was holding out to sell for $2 billion. Proving it paid for the full course on manipulating suckers, not just the abbreviated version, it's now trotted out one of its VCs for the Wall Street Journal, getting him to say it could be worth billions, emulating Skype backer Tim Draper's similar move. What exactly did the WSJ expect one of the company's investors to say? This is all going according to plan: a huge figure gets tossed out, people debate it, a VC "validates" it, reasonable people question it, then some sucker swoops in and pays because they see it as a zero-sum game and don't want to miss out. So congratulations to Facebook, not for building a business, but for successfully utilizing the Skype System For Inflating Your Purchase Price(TM).
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