Who Needs Product Differentiation When You've Got Donald Trump?
from the branding-is-all-you-ever-need dept
Branding is everything for some companies... and anything associated with Donald Trump tends to fit into that category. Still, in an age where the ability to take an existing product and just slap your brand on it and pretend it's something new, isn't it worth wondering what the product differentiation strategy is? You see it with phone service these days, whether MVNOs or even various branded VoIP plays. It's especially common with websites, though, since it's so easy to rebrand them. We're often approached to offer such things ourselves, such as a Techdirt-branded jobs portal or a Techdirt-branded magazine subscription offering. The problem with all of these is that they have no differentiation at all. It's the identical offering that plenty of other sites have, just with a different logo swapped in. We generally turn down these offers, because they don't do much for our brand. Donald Trump, however, is not above such things. His latest, is that he's launched his very own travel site -- as if there weren't already enough travel sites online. So what might you expect from a Donald Trump travel site? Well, it promises great deals -- and you might think that includes expensive (if garish) resorts and such. However, poking around the site, it doesn't take long to discover that Trump's travel site is simply a rebranded version of Travelocity -- with the same prices and the same results (though, not displayed in as useful a manner or with nearly as much info). The best part, though, is that all of the hotels come with "Trump Deal" ratings, suggesting that Trump was letting you know where that Motel 6 ranks on his quality-meter. Except... the Trump Deal ratings just happen to be identical to the AAA ratings found on Travelocity. Apparently Trump even needs to rebrand AAA ratings in his own image these days.
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sad...
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Trumped Reviews
However, he is not going to be fair and balanced (LOL) about the reviews, because of partnerships with organizations that he will promote to promote him. So it really depends on his current business acquistions and or mergring decision level at the time of his stamp of approval. However he has been pretty on the ball with most projects... And the ones that fail he learned the art of the court system to bail out quietly without having to foreclose assets..
So regardless it will be intresting..
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Re: sad...
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Whats Donald trump got to do with ratings
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Rebranded Rabbit?
Back on topic. (Re)branding generic products has been common since the 19th century apparantly. Back then it was about e.g. selling ordinary soap in pretty wrapping to increase the perceived value. Today, it's is very common with topical Websites, as you can see if you check the wording of news stories.
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Branding and bottom lining.
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tomato juice
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Product Differentiation Up and Down
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Product Differentiation Up and Down
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A brand stands for something...
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OK, so lets see
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donald's investments
but this is a very shy rumour, that smells more like some scammer tryng to use donald's name.
can anyone confirm or dismiss these rumour.
thx
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Re: Product Differentiation Up and Down
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What was he thinking?
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