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News You Could Do Without

by Joseph Weisenthal

Tue, Mar 28th 2006 7:18pm





Wrigley Hopes To Prove Health Benefits Of Gum

from the not-just-good-for-your-teeth dept

It's common to come across studies proclaiming this or that food to be good for you, only to discover that the research was funded by some company with an interest in selling more of it. It's less common for a company to announce, in advance, that they're hoping to fund research, for marketing purposes, that demonstrates the health benefits of the food. On that note, Wrigley (the gum company) has announced the creation of the Wrigley Science Institute, with the aim of pursuing research to prove that gum chewing will help keep weight down, improve focus, and reduce stress. The company's CIO (Chief Innovation Officer) says that there's always been anecdotal evidence of this, and that it's just common sense. The company is taking this surprisingly seriously, looking to get their work published in peer-reviewed journals. While they're certain to find the results they're looking for, maybe they'll discover some surprise benefits, like a cure for electricity allergies.

9 Comments | Leave a Comment..


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  1.  

    What does this mean?

    identicon
    F. Psychologist, Mar 28th, 2006 @ 7:35pm

    That boy needs therapy.
    He needs to lie down on the couch.

    [ reply to this | link to this | view in thread ]

  2.  
    identicon
    Trademark, Mar 28th, 2006 @ 8:28pm

    Study: Studies found to be mostly useless, contradictory

    [ reply to this | link to this | view in thread ]

  3.  

    Ok?

    identicon
    Rikko, Mar 28th, 2006 @ 9:47pm

    While I agree that "institutes" are generally suspect, I wonder where the tech in this dirt comes in?

    [ reply to this | link to this | view in thread ]

  4.  

    Just another idea.

    identicon
    BOB, Mar 28th, 2006 @ 11:37pm

    if you want to make gum something out of the oordinary then why don't you throw in some briian inhancement medication along with candy just to prove that you are trying to make a difference out here.

    [ reply to this | link to this | view in thread ]

  5.  

    Not exactly technology related, but...

    identicon
    Kris, Mar 29th, 2006 @ 6:45am

    Apparently chewing gum is bad for the stomach, as it stimulates the salival glands, and in turn, the body adds a chemical to the stomach when you chew it. When nothing is swallowed, the chemicals causes an acid imbalance.

    ....

    I have no idea where I heard this.

    [ reply to this | link to this | view in thread ]

  6.  

    Re: What does this mean?

    identicon
    its psychosomatic, Mar 29th, 2006 @ 7:16am

    That boy needs therapy.

    [ reply to this | link to this | view in thread ]

  7.  

    Re: Not exactly technology related, but...

    identicon
    Odm, Mar 29th, 2006 @ 1:17pm

    That seems reasonable. When you eat or smell food (and when you're stressed) a hormone in your stomach triggers the production of gastric juice, which is hydrochloric acid and some enzymes. I don't think gum reacts with HCl, so it seems there would be an acid imbalance. What I'm wondering is if enough acid is produced to cause any significant damage...

    [ reply to this | link to this | view in thread ]

  8.  
    identicon
    Sohrab, Mar 29th, 2006 @ 4:44pm

    so...am I gonna die now? I usually only take altoids... damnit. I need a Wrigley diet :(

    [ reply to this | link to this | view in thread ]

  9.  

    So???

    identicon
    Madeline, Apr 13th, 2007 @ 11:18am

    It's bad to chew gum then? or i don't know I'm confused. When I go to one website it says this, and now, another says that. so if i chew gum, am i going to die or not, or is it when you just swollow it? I AM SOOOO CONFUSED!!!!!

    [ reply to this | link to this | view in thread ]


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