Might Have Kept That VCR If It Stopped Blinking 12:00
from the product-design-for-the-masses dept
We've all seen various gadgets with the worst interfaces imaginable -- and wondered who in the world designed them. While many readers of this site are likely to be technology-oriented, and more willing to put up with bad user interface design, that's not so true for many other people. A new study has found that the inability to figure out how a device works in about 20 minutes leads to approximately half of all returns blamed on the product "malfunctioning." In other words, in the minds of many consumers, the fact that they can't figure out the gadget (and the 600 page, poorly written, manual doesn't help matters) means that the gadget is malfunctioning. Maybe instead of spending so much time looking for ways to allow things like our mobile phones to control our toaster ovens, some of these companies should put a little effort into a better user experience. There have been some stories about more emphasis on user interface, but it would appear there's still a long way to go.