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Exec Realizes Yahoo Isn't A Media Company
from the hollywood-and-silicon-valley-still-miles-apart dept
Much was made of Yahoo's plans to create all this original TV-style broadcast content last fall, and its strategy -- or at least the strategy of its new, Hollywood-bred media boss -- to turn into a media company raised a few eyebrows. Now, after gaining even just a basic understanding of the internet (and Yahoo's place on it), Lloyd Braun, the media head, says he's changed his mind and Yahoo will scale back its efforts to create original content. Yahoo's strengths are in its platform, not in creating content (as opposed to a company like ABC), and its focus should be in distributing other people's content using its platform. To that end, Braun says user-created content will take a central role -- perhaps something he figured out from Yahoo's purchase of Flickr, among other things. There are plenty of people and users already creating compelling content, and Yahoo doesn't need to get into that game. It just needs to figure out how best to get that content to its users.
Reader Comments
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Yahoo?
Creating content would take Yahoo! in an entirely different direction, and eat up a lot of cash while competing with already-established media. Even Google hasn't strayed that far. It's always stayed close to it software/search/advertising roots.
Yahoo! already has a great audience. It just needs to feed that audience.
Mike
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hasn't stopped them
LOTS of silicon valley companies have put on airs of being a "media company", and that Hollywood is going to take orders from them "soon".
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Did he once sell computers?
George: What is Lloyd Braun doing here?
Frank: Your mother recommended him.
George: Yeah, of course she did. That's all I ever heard growing up is 'Why can't you be more like Lloyd Braun?' Did you know he was in a mental institution?
Frank: I didn't read his resume.
Serenity Now!
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No Subject Given
Home-made porn is the next "user created content" that will be the core offering of the next big Internet winner.
I wouldn't pay a friggin dime for most online content, but if I could watch two hot REAL amateur chicks go at it, you can have my whole friggin wallet....
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Re: No Subject Given
lol exactly.......
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