As standard online dating services see their growth slowing, dating sites that seek to cut out the dating and go straight to the sex are enjoying booming business. But the sites sound more like smoke and mirrors rather than the sexual playground many users envision. Women are outnumbered as much as 11-to-1, and many of the same pitfalls await users as on less sexually-oriented sites: people lying about themselves, using photos that aren't their own and so on. Still, one site has seen its traffic increase 67% over the last year, while Match.com, the most popular traditional dating site, has had flat traffic. The "alluring con", as one user calls it, appears to be working -- but it really isn't too surprising that people are still paying money when they think they might get some action.
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