Just As Some Windows Close, More Open
from the get-your-wallet-out dept
While some independent movie studios look to move away from the staggered release system, at least one major Hollywood studio is looking to add another window. The president of News Corp., which owns Fox (and hates the idea of simultaneous release), says the company wants to sell high-definition versions of its films over video-on-demand systems 60 days after their theatrical release, but before they're out on DVD (via PaidContent.org)-- for $25 to $30. The price is awfully steep, but the company think it's justified by the "more than 1 million Americans" that spent over $25,000 on home-theater equipment last year, and points out that for large groups, it's cheaper than going to the movies. That may be true, but so is a standard $5 DVD rental, and the difference in picture quality probably isn't stark enough for most people to justify the premium cost. While this plan would offer consumers another choice, it's simply trying to create another release window that competes solely on exclusivity -- just like theaters. News Corp. is banking on that exclusivity to justify an overinflated cost, sort of like $10 theater tickets.