Last fall, through complete random luck of the draw at the DEMOfall conference, I ended up sitting next to Tim Negris, recently hired by SCO to help turn the company into being perceived as more than a laughingstock and a lawsuit. At the time, we noted that it appeared SCO's strategy was to leave the lawsuit to run its course while totally reinventing itself as Me Inc., a provider of a mobile applications and service platform. The actual platform didn't seem that innovative (especially in a competitive market), but at least it seemed like an actual product that had more promise than anything else the company was working on. After that event though, there's been an awful lot of silence. However, Slashdot points to the latest marketing effort for the product, which they're referring to as the EdgeClick platform -- but which still isn't that well explained. It sounds like it's just a basic services and applications platform for mobile offerings -- but it's not clear what advantage it has over others in the market. The number of buzzwords in the press release really is quite stunning. Whole paragraphs seem to have absolutely nothing of substance and could probably be summed up in a word or two. Halfway through the press release, they toss in a gem, with the Me Inc. Sales Agent Program. After you cut through the buzzwords and translate it all back to basic English, it sounds like a referral program -- meaning you can now expect people pushing you to use SCO's platform so they can get paid the "lucrative recurring commissions" promised. Just what people have always wanted. Update: And, like clockwork, SCO has another setback in court.
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