IFC, Comcast Close Movie Release Windows
from the there's-still-a-draft-in-there dept
The second factor is the theaters themselves, which have been pretty vocal in their opposition to simultaneous releases. At this point, theaters' only competitive metric is the measure of exclusivity that windowed releases provide, and removing that would force them to confront the reality that many people find going to the movies an increasingly unpleasant experience. Currently, the only alternative for people that want to see first-run movies but don't want to go to the theater are downloads or other illegal means. The simultaneuous release of films across platforms would let people that want to see new movies, but don't want to go to theaters, make legitimate purchases -- which is a good thing, last time we checked. Forcing theaters to improve their offering would benefit the entire industry. Just look to China -- where piracy runs rampant -- for proof. The movie business is currently founded on exclusionary tactics that keep people (and their spending) out unless they conform to its rigid structure. People that want other alternatives, and are willing to pay, aren't left with any choices other than to turn to illegal means. But doing away with release windows, encouraging competition among different distribution platforms, and introducing other inclusionary measures that allow for more consumer choice stands to benefit everyone in the value chain.