All these social-networking sites are slightly incestuous, and they all tend to evolve in the same general direction, adding the same features and thriving, then suffering from their faddish natures. MySpace is but the latest example, propelled to the forefront by a big-name, big-bucks acquisition and a rash of publicity. Now, if it didn't already look like there was a social-networking bubble, here come the MySpace copycats. First out of the blocks is "CarSpace.com", a site from a well-know automobile content provider for people to -- you guessed it -- get all revved up about cars. It features all the features you'd expect on a site like MySpace, but geared towards letting people make car friends. While the company says it's getting a lot of interest from advertisers, basing any strategy on the success of MySpace might be misguided. We've wondered before why, with MySpace's supposed huge amounts of traffic, its ad revenues were so low, and plenty of questions are being asked about how popular MySpace really is. There's little doubt that it's a hit with young people, but so have plenty of other things before, and plenty of social-networking sites. Some people just need to keep in mind that riding a fad doesn't equal building a sustainable, long-term business.
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