Yahoo Exec Shocks Music Execs With Obvious Idea: Ditch The DRM
from the this-isn't-rocket-science dept
Why is it that if you say something sensible to the recording industry, they're supposedly shocked by the audacity of the suggestion? A Yahoo Music exec suggested today that the recording industry would be better off if it sold music online without copy protection. It's not hard to make this argument, of course. Copy protection clearly limits what the end user can do with the song, making it less valuable. At the same time, licensing the copy protection and then maintaining the technology and dealing with user confusion and complaints can be costly. However, it doesn't even sound like Dave Goldberg brought up these fairly basic concepts. Instead, he just pointed to eMusic, which has successfully been using this model for quite some time. And yet, according to the reporter, this "raised eyebrows" among other execs. Yes, how dare an executive point out a way to make your product better, more enjoyable for customers and at a cheaper cost to you -- while pointing to empirical evidence that it works. What was he thinking? Update: Kent Newsome makes a great point on this discussion. If Yahoo believes so strongly in this, why don't they make it happen?