You know things are getting bad when companies want to charge you to opt-out of getting spammed by them and their partners. However, that appears to be what's happening with at least one EA game on the Sony PSP. Submitted by Jim is this story at Kotaku, about an EA game called Fight Night Round 3. If you decide to play online, it asks you to go through a registration process, and after that tells you that if you don't want the company to send your info to ESPN and other marketers, you need to pay $2. The wording on this is a bit odd, and an updated post has a few more details. The positioning is a bit different (not surprisingly). EA basically is saying that the online version costs $2, but that ESPN will pay that subscription fee for you... if you turn over your info to them. That's perhaps not as bad as the original post made it out to be, but they should at least make it clear before you do anything that these options will be presented to you and that the online version is not free.
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