At the end of 2004, one of the trends that seemed worth watching was the gradual linking of the analog to digital worlds -- specifically with the cameraphone being able to act as the conduit. The idea that the cameraphone could provide the window to get the same sort of information you find online while out and about still seems like a powerful concept. Already, there are plenty of offerings where you can snap a photo of a product cover or barcode and get back comparison shopping info or reviews -- but the folks at Toshiba have added a twist. Snap a photo of a product barcode and get back up to 100 blogger posts about the product. It's not clear how Toshiba is finding this info or picking the blogs, but it's an interesting idea. The real question, though, is how useful and or valuable blog postings are. They might not be real "reviews," meaning they could be a lot less useful. It would seem like picking the info off of various review sites would be a lot more handy (though, it wouldn't generate buzz in the blogworld, like this story is likely to get).
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