It seems that just about everyone is discussing Google's latest move to embed its chat functionality directly into its Gmail offering. While we were trashed left and right in the comments for suggesting that the original Google Talk product lacked a lot of the "wow" factor we had come to expect from Google launches, Google Talk has failed to gain much of a following so far. That does not mean (and we never intended to imply that it would) that the company won't continue to innovate and (maybe) eventually get the formula right. Integrating it directly into Gmail is an interesting move, but probably not enough on its own. If Google really wanted to make a splash, why not go even further and figure out a way to get it to work with all of the various IM platforms out there? While Google Talk does work with some lesser known IM systems and (eventually) will work with AIM, Google is in a strong enough position that they could simply copy startup Meebo and offer more complete web-based integration of various IM clients. That move would suddenly get a lot more interest in the product, since it would be more than "yet another IM offering." It would obviously upset some of the other IM players, but whoever said that was a problem?
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