Amazon Becoming More Google-Like Day By Day

from the Amazon-about-to-learn-about-clickfraud dept

While News Corp. is saying they don't want to take on Google directly, the same cannot be said for a lot of other firms. Even as Google's latest earnings suggested that its own search results were doing better than its contextual search ads, it seems like a lot of others want a piece of that advertising pie. Yahoo has been beta testing a similar contextual solution and Microsoft is expected to launch something within a year. However, it seems to have caught some people by surprise that Amazon is also looking to start a contextual advertising program -- and not just pointing back to products at the Amazon store, but for advertisers to buy their own ads. If you hadn't noticed, Amazon seems to be moving into more direct competition with Google pretty rapidly. It should have been clear two and a half years ago when the company announced plans for its A9 search engine -- but many people still consider Amazon just an e-commerce play. Of course, that may actually hurt the company in this new offering. Some may be confused as to why they should buy ads with Amazon -- and without the search traffic that Google offers, there's less of a compelling sell for advertisers.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Mike Lat, Feb 6th, 2006 @ 5:50am

    No Subject Given

    It sucks. The google guys are so intellengent and innovative they should have the right to this kind of thing. Everybodies so bloody worried about them, but I've handed over my trust a long time ago. They've done nothing but provide simple free services, and their ads are the first non-intrusive advertising to come and revolutionize the internet. They've done nothing but make things better for everybody, theres really no reason to distrust them.

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Kaleb Callahan, Feb 6th, 2006 @ 6:10am

    Google doubts? Bah!

    Doubting google is a bda idea. Like the guy above, I handed over my trust to google many a year ago. The geniuses at google will hopefully keep up the innovative ideas that has made them an indispensable resource on the internet.

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    John W, Feb 6th, 2006 @ 6:11am

    Re: No Subject Given

    Although I've done the same (turn trust of much private stuff to Google), I do believe it's healthy for a society to have a "guarded" trust of companies that are in such positions. Otherwise if the company happens to change owners or philosophies and the tactics change you might find your personal information is now submitted to people you didn't think would have it.

    So I'm just saying, it's fine to trust Google...I have. But I'd keep up on the fine-print so you avoid getting burned in the future (not saying you will, but guarded trust is healthy).

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Greg M, Feb 6th, 2006 @ 6:26am

    Re: No Subject Given

    When the company gets big, you have to watch out. Do you want to be more paranoid? Think about this:
    How do you know if half of the article you are reading right now wasn't sensored? Some government could have secretly paid google to sensor it.
    As google gets bigger and bigger, it will be all about profits for the share holders and less about simple tools for you to use.

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    some one, Feb 6th, 2006 @ 6:35am

    Amazon Becoming More Google-Like Day By Day

    largely through lack of any better option i'd say that most of us have given ourselves over to google in one form or another - which is all the more reason to be vigilant. not necessarily distrustful, but bad policies and the erosion of our rights and privacy rarely happens by leaps and bounds. it happens gradually, a centimeter at a time, and we don't notice until it is too late.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Lee, Feb 6th, 2006 @ 7:15am

    Re: Amazon Becoming More Google-Like Day By Day

    I have had problems with google, they still have sites that are long since dead displaying :( some of which y law were removed from the internet but google still lets you view in catche :( some of which I had to by law get removed... Google still refuses to act. It took 9 months to get a picture removed from the images display after being removed from the site and the site's catche for some unknown reason as still displaying. *worried* im worried google will start to slack off even more than it is doing now. I understand they get a lot of complaints and other things to worry about... but at times they seem to put money before its users.

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    Anonymous Coward, Feb 6th, 2006 @ 7:18am

    No Subject Given

    Greed.

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    wolff000, Feb 6th, 2006 @ 7:27am

    Always Question

    I do think Google is a company that stays on the bleeding edge of tech. Their services are excellent and I use them as much as possible. They have definately helped the web community with the text based ads they created. Saying all that I still believe they should not be trusted. Corporation in America have proven time and time again that they can't be. If you look back over the decades lots of businesses have popped up with what appears to be very idyllic business practices but most don't stay that way, or were just covering up some skeletons in the closet really well. In todays society we can't fool ourselves into thinking big businesss is going to start working for the greater good. I love what Google has done for the web. I also take all their good works with a grain of salt. Their motto today may be "don't be evil", but nothing says they can't change that tomorrow.

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    Tyshaun, Feb 6th, 2006 @ 7:55am

    maybe it's a good thing?

    Am I the only one that things people trying to immitate Google is a good thing? It seems like a lot of people like Googles offering and business model, seems to me it's a positive thing that other companies are adopting them, at least in part.

    As long as Google continues to do what it's doing (innovating), it will always be at the head of the pack. Hey, if the pack keeps following Google, that's wonderful for the consumer.

    The other thing this does is almost force Google to continue to innovate rather than rest on it's current offerings. If Google realizes that the competitors are only a step a way, I hope they're smart enough to know that the only way to stay top dog is to keep putting new stuff out there.

    Just a thought,
    ruff ruff

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    kurt, Feb 6th, 2006 @ 8:55am

    Re: maybe it's a good thing?

    I see you point but don't buy it. Why wouldn't Amazon and others want to innovate beyond Google? If every company is epigone on Google I don't see that as being good. We need companies who force some mutually beneficial epigones. Why have 1 innovator when we can have 10?

     

    reply to this | link to this | view in thread ]

  11.  
    identicon
    Tyshaun, Feb 6th, 2006 @ 9:41am

    Re: maybe it's a good thing?

    I see you point but don't buy it. Why wouldn't Amazon and others want to innovate beyond Google? If every company is epigone on Google I don't see that as being good. We need companies who force some mutually beneficial epigones. Why have 1 innovator when we can have 10?

    Innovation costs money. Why pay money for R&D when you can just copy someone elses stuff. It's usually a lot easier to reverse-engineer an interface or code than it is to come up with it in the first place.

    Google is an innovative company because it entered the market later in the game than others (like AOL) and as a result either had to inoovate to gain market share, or never get market share to begin with. Windows might be a good example of a non-innovating company. Aside from a few bells and whistles, to me Windows XP has similar functionality to 2000, which had similar functionality to 95/NT. I think a reason for that is that Windows really has no true competitor to push it to innovate (please refrain from the linux/MacOS chorus, I know they exist but their market share is still miniscule compared to Windows).

     

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This