Google's made it pretty clear that's it's got advertising aspirations that go well beyond Adsense ads on web pages, looking to sell space in magazines and newspapers and on TV. Don't forget about radio, either, with Google saying it will buy a company that's developed a platform for selling, scheduling, delivering and tracking radio ad spots online. That sounds like Adsense for radio -- so unsurprisingly, Google will integrate it into Adsense to sell radio airtime alongside Web ads. The question remains, though, just how much better and more efficient Google can make radio advertising. The results of its first print ad trials weren't very promising as Google couldn't deliver the same benefits to advertisers that it does online. Radio may not prove much different.
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