Google Goes Radio Ga Ga

from the this-request-brought-to-you-by-refinance-your-mortgage dept

Google's made it pretty clear that's it's got advertising aspirations that go well beyond Adsense ads on web pages, looking to sell space in magazines and newspapers and on TV. Don't forget about radio, either, with Google saying it will buy a company that's developed a platform for selling, scheduling, delivering and tracking radio ad spots online. That sounds like Adsense for radio -- so unsurprisingly, Google will integrate it into Adsense to sell radio airtime alongside Web ads. The question remains, though, just how much better and more efficient Google can make radio advertising. The results of its first print ad trials weren't very promising as Google couldn't deliver the same benefits to advertisers that it does online. Radio may not prove much different.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    ZOMG CENSORED, Jan 17th, 2006 @ 10:09am

    Rage Against the Adverts?

    "Lights off, Google Radio... Turn that shit up"?

    To me it seems like they're trying to grab everything they can without really looking into the pros and cons of each venture. Radio is a bit more suiting to them since it operates entirely on text, however the format is still entirely different. I do think they'll be a bit more successful with this rather than the "print fiasco", but the question remains "How successful?"

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    ted, Jan 17th, 2006 @ 10:47am

    Re: Rage Against the Adverts?

    "Lights off, Google Radio... Turn that shit up"?



    Muh Ha Ha Ha Ha Ha.....Priceless

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Vasco DaGameboy, Jan 17th, 2006 @ 11:02am

    What's Next?

    Sergey & Co. know EVERYTHING! They can do anything they want and will be SUPER SUCCESSFUL! Forget traditional media companies! They may have experience, but they aren't YOUNG, HIP BILLIONAIRES! Here's a quick look at what's next from the most brilliant minds on the planet:

    Google Films (Beta) - a movie studio based in the Bay Area rather than Los Angeles. Google will change the world of movie making by producing short films of amateur created content and delivering it to company owned movie theaters (Googleplexes). Moviegoers will gladly pay reduced prices of 35 cents a film to sit through 14-minute amateur comedy skits and 12-minute FRAPS captures of CounterStrike Source battles, both preceded and trailed by Ad-Sense ads.

    After that succeeds wildly and Google stock hits $850, the company will launch Google Paper (Beta) - a nationwide newspaper delivered to wireless printer kiosks throughout the nation. People will rush to pay 5 cents apiece for 3 letter-sized sheets containing the latest news, weather, sports and entertainment, all updated every five minutes and liberally salted with Ad-Sense ads. The kiosks will also sell movie tickets to the local Googleplex and serve as a local WiFi hot spot.

    Once the stock hits $1375, the company will unveil its most ambitious plan to date: Googletron (Beta). Jumbotron type devices will be placed in strategic locations in cities all over the nation. From Peoria to Phoenix, Tampa to Tacoma, drivers, cyclists and pedestrians alike will see a non-stop stream of Google-sourced content, including a running news ticker, local weather, and prodigious amounts of Ad-Sense commercials. "The Goog" (as people may come to know it) will be integrated with Google Video (Beta), allowing locals to submit their content for display on the local Googletron. People will gladly pay $3.99 to appear on "The Goog" and become a local media star.

    That should get the stock to $2000!

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Xanthir, Jan 17th, 2006 @ 11:19am

    Re: What's Next?

    Those ideas actually aren't half bad...

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Mel, Jan 17th, 2006 @ 11:27am

    I've seen this movie - It had Jim Carey

    Wait, I've seen this. Isn't this where Edward Nygma creates his "3-D Box" and takes advantage of all the images and information in Gotham's brainwaves? But Batman and Robin save the day. That just leaves the question - Who's Batman and Robin, and who's The Riddler and Two-Face??

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    haggie, Jan 17th, 2006 @ 11:51am

    No Subject Given

    I love Google Radio, I just can't figure out how to click on the ads I like.

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    sharp, Jan 18th, 2006 @ 6:34am

    Re: What's Next?

    next up, love-bot. not gettin loved, well she can help you with that ;), so what if shes a bot, she goes like a fox ;)

     

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This