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1.  

   No Subject Given

   

   Mike Lat, Jan 4th, 2006 @ 2:15pm

   
   

   It's tough to say what the slogan will and won't do. If they want to change their slogan, thats perfectly fine, its not like their going to change the way they make CPUs.

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2.  

   No Subject Given

   

   Brad Clarke, Jan 4th, 2006 @ 2:55pm

   
   

   AMD's chips have a reputation among many people as being technically superior to Intel's offerings, and the way for it to succeed is to stimulate demand for its products among end users, who will then demand computers that use them from manufacturers.

   That's exactly what the stickers can do. Usually you see a computer with an AMD chip and have no idea that AMD is in there. Now when you're over at your uber-computer-geek-friend's house and his computer is so much cooler than yours, it'll have a little AMD sticker on the outside so any non-geek can know a little more about why it's so cool. Then when they go to the manufacturer for their next computer they will be demanding AMD.

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3.  

   Might have a positive cost-benefit analysis

   

   DavidT, Jan 4th, 2006 @ 3:14pm

   
   

   If the price of the campaign is low enough, even a marginal improvement in name-reocngition is probably enough to make it positive overall. I can tell you that my mom knows only the Intel name and wouldn't buy a computer without the silly Intel sticker. If she sees the AMD sticker often enough maybe she'd consider them as well.
   I agree that AMD is unlikely to take over the world using their new slogan/stickers, but end-users really are under-informed about AMD's offerings.

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4.  

   Re: No Subject Given

   

   ZOMG CENSORED, Jan 4th, 2006 @ 3:38pm

   
   

   I know I'll be buying a few of those stickers, I always get the question "What the Hell are you running?" and I have to go into the diatribe about AMD rocking the CPU world. Now I can just point and grunt like an intel user ;)

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5.  

   Re: Might have a positive cost-benefit analysis

   

   Rob Miles, Jan 4th, 2006 @ 3:40pm

   
   

   The Intel Inside slogan isn't the only reason Intel dominated for so long, and the new AMD slogan won't by itself bring about a paradigm change in chipsets, but it's a combination of the little things like this that will eventually move AMD up.
   
   Maybe AMD needs to hire a Green Man Group to start making commercials for them too.

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6.  

   Branding Sticker or Warning Label

   

   john, Jan 4th, 2006 @ 7:48pm

   
   

   I always thought that "Intel Inside" was supposed to be a warning label.

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7.  

   AMD inside

   

   Me Too, Jan 5th, 2006 @ 6:03am

   
   

   Why not AMD inside? Intel is giving it up (spending hundreds of millions of dollars doing so), so it should be fair game.
   
   As for stickers on machines, my AMD cpu's are always packaged with little AMD stickers, and I proudly display them on the case.
   
   Just like a crack whore, AMD is cheaper and faster.

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8.  

   No Subject Given

   

   Anonymous Coward, Jan 5th, 2006 @ 6:43am

   
   

   AMD often plays the "me too" card on ideas that Intel has invented or popularized. They do it both in technical and marketing. Sometimes AMD does it better, sometimes not as well. Back in the days when Intel "owned" the PC market, AMD didn't have much of a choice about their strategy. They had to follow Intel' lead. Now that AMD is a big enough player, they really should look at changing their strategy(the technical side has for the most part).

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9.  

   Re: AMD inside

   

   Anonymous of Course, Jan 5th, 2006 @ 10:39am

   
   

   Where can I get one of these stickers
   for my DEC SYSTEM-20? It does have some
   AMD parts inside even if it's not their
   CPU.

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10.  

    Re: AMD inside

    

    Anonymous Coward, Jan 5th, 2006 @ 4:38pm

    
    

    It doesnt matter to me of it says Intel Inside, or a Leap Off a Cliff, to me it will still be a warning label and a reminder that not all intel products can add two numbers twice and get the same results twice.

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