It's been amusing to watch the movie industry continually blame technology and file sharing for declines, rather than (as a few admit) having a bad product. We've discussed repeatedly how the industry can fight back against file sharing by improving the movie going experience, but the same thing applies to DVDs as well. Even though people can download movies, often the fun of owning a DVD is all the additional features and extras on that DVD. And, even as they continue to blame file sharing, it appears that the studios recognize this. They're continually trying to add new and appealing "extras" to DVDs, and have found that people seem to really like things like cut scenes and alternative beginnings and endings. It's all about the product -- and how the product can offer a much better experience that things that are just offered for download. Of course, one thing they have to be careful about is not overdoing it. The article notes one movie that's already been released on DVD that is about to be rereleased with more extras. I have a few DVDs where this happened as well -- and it's annoying. People who already bought the DVD don't want to then find out that there's another DVD with just a few more extras. It makes them feel cheated. Just offer up the first DVD with a lot of extras and make everyone happy.
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