The FTC today announced it was fining DirecTV $5.3 million for violations of the Do Not Call list, after several telemarketing companies it hired racked up 1.4 million complaints. In the announcement, the head of the FTC emphasized that although DirecTV didn't necessarily make all the calls itself, it's still liable for other firms' calls made on its behalf and selling its services -- highlighting that companies hiring telemarketers have something of an incentive to make sure they respect the DNC list (although one might argue that a $5 million fine after a two-year investigation isn't very powerful motivation). The fine from the FTC comes just a day after DirecTV said it would pay another $5 million to 21 states to settle an investigation into its marketing and advertising practices. So what will tomorrow's $5 million fine be?
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