Google's started testing a click-to-call service that connects consumers to advertisers over traditional phone lines. Consumers click a button, enter their phone number, and the service calls them and the advertiser, and Google pays for the call. It's not too revolutionary, just the evolution of the 1-800 number, really, but it's yet another tool in Google's growing arsenal of types of advertising it sells. The only question is how Google managed to get this going so much faster than eBay -- after all, offering a service like this that links eBay buyers and sellers was part of the reason they dropped $4 billion on Skype.
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