Google Wants To Rent Books Online?
from the stage-II dept
With all the arguing over Google's plan to scan various library books (not to be confused with their Google Print offering -- which is slightly different), it looks like Google is trying to appease publishers in another way: by setting up a business model that lets publishers potentially profit from online book reading. The idea, apparently, is to rent out books online, a week at a time for 10% of the cover price. Consider it something of a response to Amazon's plan to sell books by the page online. Of course, the publishers who already aren't happy with Google balked at the price. Apparently getting only 10% of the cover price for a book that costs them nothing to print, bind and ship for only one week's viewing, just isn't enough. If true, this is incredible short-sighted on the publisher's part. Not that it's clear very many people would want to rent books for a week online (especially when the same books are available for free at the library -- often for longer than a week). However, if the reasoning really is because of the price, than the publishers have bigger problems to worry about. Assuming (perhaps a big assumption) people really are interested in this offering, publishers would make a lot more money, as just a few rentals more than covers the price of the book at almost no cost to the publisher. They wouldn't even need to rent out a book 10 times, since only a single book is needed for scanning, and thus, they're saving money on the cost side. No wonder these execs went into publishing. Their math skills seem a bit rusty.






Reader Comments (rss)
(Flattened / Threaded)
Making the World Easier for Demagogues
[ reply to this | link to this | view in thread ]
Re: Making the World Easier for Demagogues
[ reply to this | link to this | view in thread ]
Re: Making the World Easier for Demagogues
[ reply to this | link to this | view in thread ]
Re: Making the World Easier for Demagogues
[ reply to this | link to this | view in thread ]
Re: Making the World Easier for Demagogues
Either way, Google won't affect this process. They'll just lessen the amount of royalties the author recieves.
[ reply to this | link to this | view in thread ]
[ reply to this | link to this | view in thread ]
Rent books on line
[ reply to this | link to this | view in thread ]
Add Your Comment