A few months ago, it was widely reported that Google was getting into the print advertising business, placing ads in magazines. While they can apparently sell some of those ads at something of a premium, some have questioned how much efficiency Google can really add to the process. The process of setting up Google AdWords is incredibly easy. Setting up an ad for a print publication may take a bit more of an effort... unless, of course, Google simply puts the same ads in print as well. Search guru Danny Sullivan is reporting a rumor that Google is about to start placing ads in Chicago newspapers, and those ads will specifically be pulled straight from their text ads in the AdWords program. Of course, those ads are designed to make you click, and there's no place to click in a newspaper. One option might be to add a phone number and do "pay per call" which has been getting a lot of buzz lately -- but it's not clear how successful those programs are yet. Still, the bigger question is relevancy. Google's online ads can obviously be relevant based on keyword. That's obviously a lot more difficult in a newspaper.
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