Sony's response to the whole rootkit fiasco has been anything but reassuring -- which is probably why they're facing a series of lawsuits about the matter. However, the folks over at Digg have highlighted what might be the single most ridiculous statement on the matter from a Sony executive during an NPR interview about the matter. After taking issue with anyone using the terms "spyware, malware or rootkit," Thomas Hesse, President of Sony's Global Digital Business, literally says: "Most people, I think, don't even know what a rootkit is, so why should they care about it?" Ah, right. Because people don't know about this technology that was installed without proper notification, which hides things on their computers, which can be misused by those with malicious intent to hide more software on their computers potentially causing all sorts of damage... they have nothing at all to worry about. This goes beyond the "trust us" response they were originally stating to the unfathomable rationale that what you don't know about can't possibly hurt you.
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