In the Netherlands, Heineken beer has launched a new online campaign that uses Google Image Search to create customized postcards to show one of the company's new products "on tour" around the world. Adverblog points out one potential pitfall -- that images might not be as sedate as some might hope. For instance, typing in Amsterdam returns a picture of a guy smoking a joint. But there's another possible concern: the search field isn't limited in any way, so people can type in whatever they want. Granted, it doesn't look like the images that are created ever appear anywhere other than on the page (they're not emailed out, for instance), but one would imagine there are plenty of people around that don't want their images that are on the web as a background for Heineken ads, and probably plenty of people that would be upset their copyrighted materials could be used in this way. It's nothing anybody with a copy of Photoshop couldn't easily do, but for a company to basically put the tool right there and make it so easy might cause Heineken some problems.
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