What's In A Name?

from the a-bell-by-any-other-name... dept

As rumored, SBC says it will take AT&T's name once its buyout is complete. This sort of brings things full circle, as SBC used to be Southwestern Bell, one of the Baby Bells forced to spin out of AT&T in 1984 following antitrust rulings. It's SBC that's emerged as the stronger company, though, with AT&T's long-distance business decimated by competition. One of AT&T's attempts to fight back -- its CallVantage VoIP offering, which was designed to take some business back from the Baby Bells -- is in a curious place. While SBC's got VoIP on its radar (somewhere), it wouldn't be that surprising to see them view it a little less favorably and act accordingly. Or, conversely, it could become the cornerstone of their own VoIP offering, bundled with DSL. But given SBC's resistance to naked DSL, that doesn't seem very likely.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    alternatives, Oct 28th, 2005 @ 7:00am

    so?

    So somehow taking AT&T's name is gonna make SBC a better product?

    Ha! They have been and will still remain a crap local phone service.

     

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This