Chinese mobile carriers have taken an interesting approach to stimulate text messaging use -- hiring people to write brief messages and poems they send out to subscribers in hopes they'll forward them on to friends and family. The carriers get ghostwriters to come up with cheesy poems and greetings, then basically spam people and hope they'll pass things along. It's an interesting approach, and one that probably wouldn't go down very well in a lot of other cultures: nothing says I love you like a forwarded spam.
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