It's likely to be surprising to most readers here, but there actually are some people who like some forms of adware. A few years ago, someone I know asked me for some help in fixing his computer. On it, I found Gator, the notorious spyware program, and said I'd remove it -- to which I was told not to, because this person said he actually liked it. Yes, my jaw hit the floor, but it appears that at least a few people do like what adware gives them, but the question can go much deeper: is there any kind of adware that would ever be worthwhile? It's quite likely that, for many, the answer is no -- but, again, it's important to separate out the surreptitious install issue from the adware itself. It's often the sneaky installs that are the real problem with adware. Of course, it seems quite likely that even if some people are willing to put adware on their computer, their numbers are quite small, and unlikely to be enough for anyone to create a real, sustainable business.
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