Yahoo Leaks AOL Interest To Drive Up The Price
from the yeah,-sure,-we're-interested... dept
So, the Friday afternoon story appears to be that Yahoo is joining the process of thinking about a bid on AOL. This is a bit silly. If you read between the lines, it sounds like Yahoo put in a call to see if AOL is really up for bid, and then someone (gee... wonder who...) quickly leaked that info making it sound like Yahoo was really bidding. So, of course, if either Microsoft or Google is serious about bidding on AOL, the price might have just gone up a bit. If anything, it seems like this is the obligatory check by Yahoo just to see what's going on, rather than any real interest at this stage. Of course, given Yahoo's media ambitions, and AOL's history, it might actually be a better strategic fit than the other two providers. And, certainly, Yahoo wouldn't mind sticking it to Google by swiping 12% of Google's revenue out from under them. It's amazing how this supposed flop has suddenly become a hot property. The question now is which of these three players (or, potentially more... how long until Barry Diller puts in a call?) is serious about buying AOL, and which is just hoping to drive up the price to make make any final deal look even worse down the road? Update: Dave Pell has the right idea. Anyone else want to "consider" buying AOL?