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Not All Advertisers Rushing To The Internet
from the not-always-the-place-to-be dept
As the latest internet bubble is being inflated mostly on the strength of internet advertising, it's worth remembering that internet advertising can be quite cyclical. While it's definitely been growing, a new report notes that advertisers aren't jumping on the internet as fast as some have expected. There is a shift, and there's plenty of room to grow, but plenty of advertisers are still cautious, and prefer advertising in newspapers. Of course, with reports saying that there are fewer newspaper readers and their average age is up in the 50s, it may cause some more advertisers to explore other options. Not, of course, that there's anything wrong with advertising to people in the over-50 crowd -- but the advertising industry refuses to believe that they're a hot demographic (despite the huge number of baby boomers who fit that description). Meanwhile, with the more popular "young male" demographic abandoning movie theaters as well, it certainly looks like advertisers will be pushed from both sides to explore the internet a bit more thoroughly.
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