Cable network HBO is the latest entertainment company to actively try to stop file-sharing of its content, apparently "poisoning" BitTorrent downloads of episodes of its show Rome. Basically they are alleged to have put up BitTorrent peers that say they have entire episodes available for sharing, then just pass garbage instead of actual pieces of the file. The strategy appears to be ineffective as well as stupid, as most newer BitTorrent clients have features to defeat this type of attack. The demand for downloads of the show indicates there's a demand for it that's not being met by HBO's traditional distribution, but like other companies before, HBO doesn't appear to realize it. Other TV networks are beginning to experiment with making shows available online, illustrating that the right reponse is figuring out a way to monetize downloading, not trying to stop it.
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