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1.  

   Some people do?

   

   andkore, Sep 13th, 2005 @ 2:26pm

   
   

   You know some people DO want to know what 'underlying technologies' provide the service and would like to be able to know without digging through 'service' oriented pages until finally coming to a cryptic page that vaguely hints at the technology.

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2.  

   Specifications and Standards

   

   Flamsmark, Sep 13th, 2005 @ 3:28pm

   
   

   some of us really like to know what technology is being used, especially if they name a standard. that way, were it not to perform exactly as defined by the specifications of that standard, you can get a refund. i've done it on tech that's two years old. not knowing what they're saying it *can* do means you can't take it back if it *can't*.

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3.  

   Re: Some people do?

   

   Anonymous Coward, Sep 13th, 2005 @ 3:34pm

   
   

   Too bad people like us are the minority. Should we really expect everyone else to cater to our wants?

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4.  

   Re: Specifications and Standards

   

   Mike (profile), Sep 13th, 2005 @ 3:50pm

   
   

   Um. It's not like they HIDE these things... but they don't have to market them. I mean, you know that Verizon Wireless' BroadbandAccess is EVDO based, but that doesn't mean that's how they should market it.

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5.  

   But what's BroadbandAccess?

   

   DV Henkel-Wallace, Sep 13th, 2005 @ 7:36pm

   
   

   I agree that naming your system by the underlying technology alienates most customers. But the opposite is when the names are so generic that only the vendor understands 'em: that's worse! Verizon is a serial abuser in this regard (like so many): I never know the difference between BroadbandAccess and NationalAccess (which apparently has nothing to do with roaming). And their coverage maps aren't at least labeled "Faster" and "Slower". Twits.

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6.  

   Re: But what's BroadbandAccess?

   

   Dr Technobabble, Sep 14th, 2005 @ 1:13am

   
   

   It's an interresting point... but does it reflect reality? Case in point: Microsoft versus Mac
   Mac sell their computer based on what you can do with them - productivity suites, multimedia applications etc.
   Windows boxes are sold on the basis of processor speeds, memory sizes, frontside buffers, cache sizes, bus widths and a thousand other things that 95% of computer buyers don't understand.
   
   But look how many windows boxes there are out there... I know it happened because of the whole IBM-compatible era of cheap knock-offs that work together, perhaps it would be a different story if mac was cloned first! But the point is that they havent caught up - despite selling on the basis of easy to understand products.
   People continue to buy based on geek-speak stats they dont understand because it gives them a barometer to compare the quality of the products... and for the same reason they bought computers with "Turbo" buttons back in the 90s. "It sounds impressive".

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7.  

   Re: Some people do?

   

   Tom, Sep 14th, 2005 @ 6:29am

   
   

   Yes, I agree wholeheartedly with this! I am not a computer 'geek,' but with most things in life I like to know the details of the service to that I am not just blindly buying into a product or beingd duped by a marketing ploy. In this way, I consider myself an informed consumer. However, the 'average' consumer probably does not desire or need to know this info--it will likely just confuse them.

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