Even Business Travelers Aren't Yet Interested In Hotspots
from the eh,-not-so-interesting dept
For years, the justification for high prices on WiFi hotspots has been that "business travelers" with expense accounts and a desperate need to be online will have no problem paying for the access. While free hotspots have been clearly eating into that business model, there may be one other problem as well that explains why so many hotspot providers have folded up shop over the years: it turns out that very few business travelers are actually that interested in connecting over WiFi. They either see it as too expensive or too confusing, so they just don't bother. I'm sure the idea of trying to get work done with music blaring and coffee spilling all around you doesn't help either.
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The real market for wireless connections is in logistics and enhancement of traditional customer services.
You walk into a grocery store, and your cell phone can direct you to the isle with toothpicks, or inform you if the item your looking for is in stock, and if not when they'll be in next. "Press here to reserve one, pay now and have it shipped to your house on Tuesday."
Your PDA can remember your measurements, and give them automatically to the sales rep at the suit store when you walk in.
Go to a print shop, and your digital camera automatically apperas as a drive on the company's computers, and shoots out a contact sheet so you can select what prints you want.
Your kid can walk into a game store with his portable game system and quickly download a preview of a game he wants to buy.
Mabey your cell phone could broadcast any food allergies you have to the cook at the restraunt, reminding them to leave an ingrediant out of your meal.
The problem with commercial wi-fi access points is their focus on web browseing an e-mail. I'll go to a coffee shop when I want coffee, not internet access. What the technology lacks is standardization in how the user interfaces with it. The best way to get people to use it, make their usage of it completely transparent to them.
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The price is one..
Stupid!
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VPN?
Josh.
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