Shocker: Young Males Dig Gadgets More Than Older Women
from the who-would-have-thunk-it? dept
In what I'm sure will be a surprise to... oh, um... none of you, a new study has found that (gasp!) young men are more likely to be early adopters of new gadgets than women over 45. Did they actually have to pay for this study to be done? The point, of course, is that some consumer electronics firms may be missing out on the over 45 female market, but that's not much of a surprise, is it? In fact, it seems likely that most consumer electronics firms are quite aware of that and chose the young male demographic on purpose -- perhaps because they're less rational about such purchases and don't care quite as much if the product actually... um... works.