Australian authorities have gone after SMS spammers in the past, but now it appears the country's military is going to turn to the method to try and attract badly needed recruits. The government says people's contact information "can easily be bought from marketing organisations", though how those marketing companies end up with the info is often a little shady. Individual spammers like to assert that what they're doing is different and/or legal for whatever reason, but to the recipients, it's all the same. If the government gets into the business of splitting hairs to defend its own spamming, it will undermine its authority to regulate spam at all. Why not just avoid the mess by using a different method?