How The Bottom Dropped Out Of The Educational Software Market

from the so-many-alternatives dept

With so much attention being placed on children's learning aids these days, you might think that educational software would be booming. Apparently, you'd be wrong. In the last five years or so, the bottom has completely dropped out of the educational software market. While the articles points to a number of factors to "blame" (free online resources, more non-PC learning gadgets, families that pass a game down from older kids to younger kids, greater use of computers in schools making them less necessary at home, etc.), the real blame has to go to those making educational software who failed to see the market shifting out from under them. These days, anyone selling packaged software has to see both the risk and the opportunity that the web presents -- and to not embrace is shows a lack of planning, rather than something that was unavoidable.

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