Movie Theaters Blame Slump On Bad Movies
from the that-deuce-bigalow-sequel-says-it-all dept
Movie studios are beginning to move away from their staggered release schedule, where movies come out on DVD or video some time after they've been released in theaters, in hopes it will give their revenues a much-needed boost. While so far, it's been smaller players that have made these moves, incoming Disney CEO Robert Iger said on an earnings call earlier this month that the industry needs to consider compressing its release windows on a bigger scale. This, of course, upset movie theater owners, with the head of their trade body blaming the slump on "not so good" movies and saying that releasing movies in theaters and on DVD at the same time would destroy the cinema business. Both men are partly right: Hollywood does seem to be churning out a lot of substandard fare these days, but it's also time to rethink the staggered-release approach. Clearly, business as usual isn't working for either the studios or cinemas. People increasingly don't like to go to the movies, forcing movie theaters to try some new things. The MPAA's idea of innovation, on the other hand, is through bullying and legislation. People want good movies at a good price with a good viewing experience -- whether that's in the theater, or at home.