alex writes "Apparently some movie theaters are finally coming to the realization what's been going on in the industry . As been previously mentioned theaters have to offer more to the customers these days to draw them in." This certainly sounds like what many people have been saying the theater industry should do for quite some time. Yet, we still get stories from the head of the MPAA about how it's downloading that's causing the industry trouble, rather than a terrible theater going experience, awful movies, and much more competition for entertainment dollars. Also, it's not just the theater experience they're working on, but improving the content. Thanks to digital projectors these new theaters can offer live concerts or sporting events on the really big screen. As the article above notes, one of these new theaters lets customers watch baseball games (while serving beer and hot dogs) on the movie screens. Of course, the companies that are adjusting and are making these changes are smaller, independent movie chains. The big chains with their huge megaplexes are the ones still struggling and worried that people aren't going to the movies any more. Maybe if their executives actually went to their theaters every once in a while to try to "enjoy" a night out at the movies, they'd understand why.
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