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The Shocking Truth: Happy Customers Are A Good Thing!
from the it-couldn't-be! dept
It's unfortunate that we even need a study to show this, but just in case you were wondering, it turns out that having happy customers tends to be good for business. Of course, this probably still won't get most companies to stop thinking of their customer support offerings as a "cost center."
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Bonus
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nice going Dell
I still have one of those postcards on my desk, in case I ever get tempted to order from you guys again. "DELL MAIL-IN REBATE. Dear customer: Thank you for participating in this promotion. Unfortunately, we could not honor your request because of the following reason:
Your request was postmarked beyond the eligibility period for this promotion."
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Re: nice going Dell
I was a fan until then, but it turns out that for almost everything Sony make, there's a no-name Korean or Chinese company with something just as good for half the price.
The morals of this are:
a) Do not buy from Sony, they are scum.
b) Turning happy customers into hostile ex-customers is definitely bad for business.
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