Just a quick public service announcement reminding people that (no, seriously) you don't have to answer your mobile phone every time it rings. The author notes that, among adults, growing up in an age where long distance communications (or even just any phone calls) were considered a big event, we have it hard wired into our brains that a phone needs to be answered when it rings -- even if it interrupts something much more important. However, the author notes (anecdotally), that the younger generation which has grown up with mobile phones doesn't seem as inclined to answer each and every call -- recognizing that it's not such a big event any more. Of course, a lot of this could be solved if there were good ways to build better presence information into a mobile phone, such that it would know when to shift calls directly to voicemail or when to alert you only to "important" calls.
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