We've discussed before the problems involved with e-commerce sites that offer reviews. Last year, a glitch on Amazon's system revealed that some of those super positive reviews on certain books were actually written by the authors to give their own sales (or egos) a boost. That eventually resulted in Amazon disallowing any anonymous reviews. However, what about all those other sites that offer product reviews? On some e-commerce sites there's something of a conflict of interest. If a product has a bunch of negative reviews, then maybe it won't sell -- and that's not what an e-commerce site wants. So, according to this WSJ article (submitted by John) some sites have been rejecting negative reviews. It sounds like most sites are more reasonable about this -- and recognize that if there are no negative reviews anywhere no one will believe any of the reviews anyway. Other sites only reject reviews that seem off-topic or offensive. Either way, though, since there's no easy way to know what the sites' policies are, it isn't always easy to tell whether or not you can trust the reviews to be complete and accurate.
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