In Case You Didn't Believe That Rupert Murdoch Was Serious About The Web…

Overhype

from the buying-spree dept

Rupert Murdoch may be in the midst of a somewhat public family feud as his son and heir apparent quit “the family business,” but that won’t stop him from following through on his new found infatuation with the internet. Just weeks after buying Intermix for their MySpace social networking site, Murdoch’s News Corp has bought Scout Media and its collection of sports websites. The sites will be folded into FoxSports.com, not surprisingly, giving it additional content to differentiate it from the likes of ESPN, Sportsline and others. Still, it remains to be seen if News Corp. can successfully take these nichely popular offerings and integrate them into something larger.