It's no secret that plenty of well known companies have been advertising with the various adware providers. A few months ago, NY AG Eliot Spitzer suggested that he was going to go after sites that partnered or advertised with adware companies that do surreptitious installs. While that move may have successfully made some advertisers start to reconsider where they advertise, it has some legal experts scratching their heads asking what's actually illegal about advertising in adware -- even if the adware is breaking laws. The advertiser is separate from the liability, unless they are actively involved in whatever illegal activity the adware company is involved in. So, it seems likely that this was really more of a scare tactic to get advertisers to think twice about what they were doing. Of course, that might make good business sense for the advertisers as well. Being associated with some of these companies -- whether they're illegal or not -- may harm the advertisers' reputation anyway.
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