Greed Killed The Ringtone Star

from the and-so-it-goes... dept

It's been amusing to hear those in the mobile space and the music space insist that ringtones were the second coming of both music and mobile data, when it seemed pretty clear to many outside observers that it was a huge bubble in the making -- not just because the idea of ringtones could certainly be viewed as a fad, but because those offering up ringtones were doing everything possible to screw up the market. They were increasingly trying to squeeze more and more money out of buyers by jacking up the price of ringtones to a point where people began to question why they were paying three or four times as much to get a snippet of a song that only played when someone called you, as they paid for the whole damn song on iTunes. On top of that, people started to realize that many of the songs they wanted as ringtones were songs they had already bought elsewhere, and it seemed a bit silly to pay for the same song again (especially as it's getting easier to create your own ringtone). However, the final straw was probably the fact that many ringtone aggregators and sellers were most focused on tricking users into signing up for a subscription when they simply meant to download a single ringtone. This nasty practice is leading to calls to regulate the sale of ringtones to avoid such sleazy practices. However, in the short term, with or without regulation, all of these things combined may have popped the ringtone bubble. That isn't to say the ringtone market is dead in any way, but it looks like it's going to start deflating. It does show how the industry has done its best to kill the golden goose as quickly as possible, rather than giving it a chance to keep producing for a while longer. If they were smart, the mobile industry would be working hard to transition this attention on mobile data into some other outlet, but it's unclear if they've got anything that will really sustain much interest just yet.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    VonSkippy, Aug 2nd, 2005 @ 10:12am

    who cares

    Ringtones are for the mentally inept (i.e. dumbasses). It's a phone - if it makes any standard tone what so ever - it's ringing. What more do you need. I wish ALL cell phones had NO ability to make a noise - vibrate (or perhaps a small electric shock) would be soooooo much better.

     

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  2.  
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    matt, Aug 2nd, 2005 @ 10:37am

    Re: who cares

    a small electric shock? wtf??

     

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  3.  
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    DamnSkippy, Aug 3rd, 2005 @ 8:34am

    Re: who cares

    Ringtones are for the mentally inept (i.e. dumbasses). It's a phone - if it makes any standard tone what so ever - it's ringing. What more do you need.
    There's nothing inherently wrong with the desire to customize your belongings to fit your style. I suppose you are annoyed by modded PC cases, laptops covered in stickers, leather jackets with sharpie artwork on the back? My cell phone has four different "rings", with distinctive ringtone based on caller-id for family, work, girlfriend, and the other girlfriend the first one doesn't know about. This allows me to selectively choose to hit "ignore" (stopping the ringer) and choose NOT to answer the phone depending on who is calling...

    I wish ALL cell phones had NO ability to make a noise - vibrate (or perhaps a small electric shock) would be soooooo much better.
    I'd prefer Caller-ID in a heads up display. Discrete, functional, difficult to miss calls (unless I choose to).

     

    reply to this | link to this | view in thread ]

  4.  
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    find me a boyfriend, Sep 13th, 2005 @ 6:10am

    Re: who cares

    The problem is not with the ringtones but with the people --- they just have no taste!!

     

    reply to this | link to this | view in thread ]


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