Centrino Certification Stunts Continue
from the keep-repeating-it-until-its-true dept
When Intel launched its Centrino line of chipsets, it didn't set out to make the brand name synonymous with WiFi, it wanted to replace WiFi in common parlance with Centrino. It's been dogged by some ever since as little more than a marketing exercise, a viewpoint backed up by some of the things Intel's done to make it look like Centrino is the only thing that matters in wireless -- including misleading and confusing advertising and a program for hotspots where Intel would "certify" them as Centrino-compatible, then be generous enough to let the hotspot owner display a Centrino sticker (something apparently successful enough that AMD copied it). The latest to buy into the scheme is Boeing's Connexion in-flight WiFi service, which has proudly annouced it's Centrino certified. It's a rather pointless thing, as one significant factor in WiFi's overwhelming success has been its interoperability among vendors and use of open standards. If a hotspot requires special work to make it compatible with Centrino products, its hard to see how that could be considered something beneficial.