Google apparently doesn't want Microsoft to get away with all of the silly patent applications. The company, which was about the last one in the contextual advertising space to jump on the (somewhat annoying, honestly) "ads in RSS" bandwagon, has now filed for a patent on embedding ads in syndicated content. Again, considering that just about every contextual ad company is doing this without having read the Google patent (which was just released today), how could it possibly be described as non-obvious to a skilled practitioner?
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