Google AdWords As A Proxy For Diplomatic Disputes?
from the AdWars? dept
It's amusing to see how Google's AdWords advertising system seems to have become a means of personal expression these days. There have been stories in the past about news organizations or individuals buying AdWords based on hot news items, but it appears that others are trying to use them to make certain political statements. There's an ongoing argument between a random rock in the arctic that both Canada and Denmark claim to own. A patriotic Canadian noticed that someone had bought a Google text ad saying that the island must be Danish, and pointing to the Danish foreign ministry's Web site. So, he bought a competing ad, claiming that Canada owned the rock, thereby taking the international dispute to Google. Right now, a search on Hans Island turns up no ads, so perhaps the press attention has eaten up both warring advertisers' ad budgets. Oh well. At least it got more attention than simply fighting over it by repeatedly changing a Wikipedia entry, like some political disputes these days.