Advertising In The Rain... Just Advertising In The Rain...

from the what-a-glorious-feeling? dept

Leave it to the Japanese to come up with the latest bizarre attempt at pushing more advertising on you. As if all of the advertising your experiencing wasn't enough already, some folks in Japan have created a system to create "advertising rain." They actually call it "information rain," but it's neither informative, nor rain -- so it's a bit of a misnomer. It's just a tripod system that projects what's supposed to look like rain drops hitting the ground. Then, they expect you to walk under it, and open the palms of your hands, where it turns out that the "rain drops" are actually ads... and you begin to wonder why you would ever care. Still, the folks at NTT seem to think that if you see advertising on your palm, it will somehow mean more to you. As they describe it: "People jot things down on their palms. The palm is the information tool closest to humans. Advertisements are usually something that's given to you, but it would be different if they showed up on your palms. You would feel more familiar with the message that appears in your personal area." Hmm. Actually, I think I'd be much more annoyed if an advertisement showed up "in my personal area." Are people really so easily fooled?

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