Product Placement... In Commercials?

from the advertising-within-advertising-within-advertising dept

It took a few reads of this NY Times piece to figure out what was going on here, but it certainly sounds like NBC and Mazda have worked out a way to do product placement within commercials. As NBC kicks off its latest ad campaign to get people to watch its fall lineup, the company is making sure that Mazda cars show up in the spots, with Mazda (of course) footing some of the bill. It doesn't even sound like the product placement extends to the actual shows, but just the commercials for the shows -- even to the point where some scenes were refilmed with Mazdas, just for the sake of these commercials. Of course, you have to wonder if that's going to make anyone care. It would seem like a fairly difficult thing to influence a buying population by doing product placement in advertisements for something else entirely.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    dorpus, Jul 21st, 2005 @ 2:50pm

    Eeevil white males placing drugs in kids' hands

    A bilingual booklet for kids currently being passed out by the government says that eeevil white males are bringing drugs into our country. No doubt, the drug dealers couldn't possibly be one of us, and there couldn't possibly be peer pressure from our own kind.

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    blorpus, Jul 21st, 2005 @ 4:10pm

    Re: Eeevil white males placing drugs in kids' hand

    The dorpusdroid is back in action. Can't someone send it a virus that will make it redirect its off-topic posts back to its home star system?

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Anonymous Coward, Jul 21st, 2005 @ 4:20pm

    Re: Eeevil white males placing drugs in kids' hand

    that's silly. We all know that it's the Mexicans that are bringing them into the US these days. (along with gang members like MS-13.. great.)

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    nonuser, Jul 21st, 2005 @ 6:39pm

    reality TV type ideas

    I wonder why we don't see more reality TV and "backstage" type gimmicks for commercials. Not the Miller "ads by Dick" campaign which was obviously fake, but real stuff where the ad guys and client argue about what kind of spot to produce and talk frankly about the strengths and weaknesses of the product.

    That could be a killer.

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Dorpus's Huge Orifice, Jul 21st, 2005 @ 8:07pm

    Re: Eeevil white males placing drugs in kids' hand

    Who is this Dorpus nerd anyway? He is likely a fan formerly know as a fan of Prince.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    john beohm, Jul 22nd, 2005 @ 9:05am

    sponsored idents

    Channel Ten in Australia did a similar thing to what NBC are planning. In April this year they cross promoted Ford cars with their own promos for their Sunday night line up. There's a video of it here.

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    alternatives, Jul 22nd, 2005 @ 11:34am

    Re: Eeevil white males placing drugs in kids' hand

    A bilingual booklet for kids currently being passed out by the government says that eeevil white males are bringing drugs into our country. No doubt, the drug dealers couldn't possibly be one of us, and there couldn't possibly be peer pressure from our own kind.

    And this somehow ties into the topic how?

     

    reply to this | link to this | view in thread ]


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