With all the stories about various adware companies trying to go legit there's one element that always seems to be ignored: almost all of these "legit" business models are built off of the data they got from surreptitious installs. Claria has been the worst offender here. A few months back, they announced their plan to do targeted advertising arbitrage (part of the reason Microsoft was so interested in them), but no one wanted to point out that the data they would use to do this came from the sneaky installs. Now, they're announcing another new, more "legit" business model by offering customized search offerings. Again, the only way they can do this is because of all the data they have on people who never wanted their application in the first place. The products may seem more legit, but the entire reason they work is because of their sneaky practices over the years.
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