People Don't Like Going To The Movies Any More
from the where-does-the-blame-lie? dept
The movie industry has been on this crusade lately, with MPAA head going on and on saying that the reason people aren't going to the movies is because they're at home downloading movies. However, most people recognize that's unlikely to be the leading cause of problems for the industry. Instead, it's that movies are now competing with a lot of other entertainment options and the experience of going out to the movies isn't very much fun any more. The theaters all seem crowded. You have to sit through what seems like half an hour of commercials. The prices just keep getting higher. And, of course, you have to deal with rude and annoying people in the theater who seem to have no problem annoying everyone else. So, is it really any surprise at all that a whopping 73% of people surveyed say they prefer watching movies at home? Is it any wonder that so many in the industry are scared to death of DVDs being released at the same time as the movie itself? The theater industry (not the movie industry as a whole) is facing something of a crisis -- but it has nothing to do with people downloading, and everything to do with theater owners inability to recognize that going to the movies is a social experience, and working on ways to make that social experience a lot more enjoyable. Theater owners in China realized this, and saw their box office take shoot up to record levels. Theaters in the UK are starting to recognize this and are adding extra incentives to go out to the theater. If the movie industry would stop rushing to blame downloading and look at the advantages they offer while minimizing a lot of the things that annoy people, perhaps they wouldn't be having so many problems these days. Of course, rather than do that, they're trying to become even more hated while begging Congress to come up with ways to protect their business model.